Is Pinterest Right For Your Business?

Before diving into Pinterest marketing and this course, it’s important to assess if Pinterest aligns with your business goals and audience. While Pinterest can be a powerful tool for many industries, it requires patience, strategy, and work, and may not be the best fit for everyone. With that being said, I've put together

Questions to Consider

Who is my target audience, and do they spend time on Pinterest?

• Does your audience use Pinterest for inspiration, ideas, or solutions related to your niche?
• pro tip: to determine if Pinterest is right for your business, you'll want to do some research in the app. Head to the search bar in Pinterest and start typing in keywords or ideas that relate to your business and see what comes up. If you're seeing a lot of content in the same niche, or creators/businesses that are clearly flourishing on the platform - then your answer is yes!

What type of content does my business create?

• Do you have visual content or the ability to create it (e.g., images, infographics, or videos)?
• Are you sharing products, services, blog posts, or inspiration that can translate well into engaging visuals?

What are my business goals for using Pinterest?

• Are you aiming to drive traffic to your website, grow brand awareness, or generate sales?

Am I prepared to create content consistently?

• Pinterest thrives on regular, high-quality, and new pinning. Do you have the time, content, products, or resources to maintain a consistent presence?

Is my website or landing page optimized for conversions?

• The main purpose of Pinterest is to act as a search engine to bring your audience to a website link. When Pinterest users click through to your site, is there a clear call-to-action or next step for them to take?

Do I have patience for long-term results?

• Unlike other platforms, Pinterest often delivers results over time as your content gains traction... which if you're starting from the ground up, could take some time. Are you ready to commit to the process?

Does my industry or niche align with Pinterest’s strengths?

• Popular niches on Pinterest include lifestyle, health, food/drink, fashion, Even if your niche is less visual, creative strategies can still make Pinterest work for you.

If you answered yes to most of these questions...

Pinterest is likely a great fit for your business. If you’re unsure about certain areas, that’s okay—this course will help you bridge the gaps and develop a strategy that works for you. Remember, Pinterest success is about aligning your efforts with your audience’s needs and the platform’s unique strengths.

Pinterest May Not Be Best For You If...

You are a brick & mortar business.. Pinterest may not be best for you. Here's why:

Brick-and-mortar businesses without online shops often struggle to maximize the potential of Pinterest due to several factors including the platform's structure and user behavior. Here are the key reasons why Pinterest may not be the best fit for such businesses:

1. Without an online presence or e-commerce functionality, there’s no digital destination for users to visit. This limits the ability of the business to convert Pinterest traffic into meaningful outcomes, such as sales or inquiries.
2. If a pin leads to a dead end (e.g., no website or e-commerce store), users may feel frustrated. For a brick-and-mortar business, the lack of an online shop, or place to take action (that is meaningful for them) means missing the opportunity to convert these highly motivated users into customers.
   1. Let's take a restaurant for example. If your restaurant only has one location, and your website just showcases your menu and how to place an order online... users on Pinterest won't have any action to take (unless they are in your direct town, which is incredibly hard to target on Pinterest. And even if you do, they're likely not going to Pinterest to decide what restaurant to order food from in their local town).
3. Without an online store or service to generate revenue, it’s hard to justify the investment since the traffic generated by Pinterest won’t convert directly into sales

You Have A Website But Very Little Content

Let's say you are new to blogging and only have one or two blog posts up at the moment. It is going to be incredibly hard to create a consistent flow of pins around only two blogs.

Ideally, you should have at least 10-15 blog posts before starting to actively use Pinterest, as this provides enough content to pin and ensures you have a good variety of options to draw from when creating your Pinterest boards.